Posted by Brooks on Feb 19, 2018
Sheena Allen • Entrepreneur, Author & Financial Advisor

Sheena Allen was born in Terry, MS and is a graduate of the University of Southern Mississippi where she received a degree in Psychology (B.S.) and Film (B.A.). In 2011, Sheena started her first company, Sheena Allen Apps, and bootstrapped the media tech company to millions of downloads. While back home in Mississippi in late 2015, Sheena took notice of how people were still very much into using predatory financial services, such as payday lenders. This led her to start her second startup, CapWay. CapWay, a fintech company that increases the financial health of the underserved and uncertain, is Sheena’s first social impact venture.

Sheena has traveled around the world and spoke on subjects such as owning a successful tech company as a non-technical founder and diversity in tech at numerous universities, including Yale and Harvard, and numerous conferences, including The Lean Startup Conference and Tech808. She has been featured in various publications, including,, and EBONY Magazine. In late 2016, Sheena made her premiere in She Started It, a documentary film that follows five women around on their startup journey. In early 2017, she released her first print book, The Starting Guide, a three-part book that talks about her journey, a guide for those interested in app development but not sure where to start, and business 101 tips.